Report
International
Marketing Plan
Subject
: global marketing
Due
date: 30-Oct-2014
Length:
4,000 words
Submission
method : turnitin.com
Task
The major project involves the
development of an international marketing plan for an actual company that is considering
(a) entering a new country, or (b) considering the entry of a new
product/service to an existing international market, or (c) both. Many firms,
when going global, need to gather information pertaining to the environment,
competition, infrastructure, and specific product/market marketing strategies
when entering a country. More specifically, the international marketing plan
will need to be comprised of sections on Situation Analysis, Recommended
Marketing Strategies and Economic Evaluation (See Project Guide on Interact for
details on each section). Students are expected to develop a detailed market
entry plan that will involve making decisions on issues such as:
·
mode of entry;
·
local partners;
·
segmentation, targeting, positioning;
·
strategic options for the 4 Ps (or 7Ps), including the extent of
standardisation vs. adaptation with respect to domestic or other international
marketing plans already in place; and
managing,
measuring and controlling the international marketing effort.
Students are expected to identify a
company. The company may be large or small, local or international, have
existing products/services or considering new products/services. Students must
NOT contact these companies, instead relying solely on secondary data. Students
are expected to utilise numerous data sources in compiling their project, such
as government (country) and non-government sources (UN, Worldbank, IMF, etc.),
company records, consulting, legal and advertising firms, country-specific
internet sites, trade statistics, and embassy resources.
Students are expected to submit a
project proposal that includes: overview of the company partner,
product/services involved, country into which company is considering entering,
sources of information expecting to be used, and schedule of tasks to complete
your project. This proposal should be no more than three (3) pages in length.
While this proposal is not assigned project assessment marks, the lecturer uses
this proposal to determine the feasibility of the student project, and reserves
the right to ask students to revise their proposal and/or clarify certain
aspects of the proposal prior to commencing data collection.
This assignment is designed to attain
Workplace Integrated Assessment Level 3.
Presentation
The final report should not exceed 4000
words (1.5 line space, 12 font), excluding appendices, tables, figures,
references. The emphasis is not on bulk writing but clearly expressed and
supported arguments, as well as creative ideas. Bullet points, diagrams and
graphs are encouraged. Make sure the report is a coherent argument from start
to finish. You should not leave the reader to make inferences from what you
have written. This means that the theory and data you use to support your
points should be made explicit. As well, you must include detailed
supplementary material in appendices to support the analysis presented in your
plan. Students are expected to acknowledge the source of ideas and expressions
used in all academic work.
Instructions:
·
Accurate and correct APA referencing with in-text referencing.
·
References should also include journal articles and books
·
Proper report format
·
Atleast 20 references .
